White Label Versus Private Label: What Are The Key Differences Between The Two?

The shelves that are specifically dedicated to skincare products are filled with cleansers, moisturizers, toners, and the list is long. But have you ever dreamed of creating your own brand? Regardless of whether you have an idea or not, you can create products and promote your brand with established skincare products.

To establish your brand, there are two approaches that you can follow. One is working with a white label, and the second is with private label skin care manufacturers. If you know both the available options well, then you can make a great decision for yourself.

Understand what white label skincare products are?

White label skincare products are the pre-formulated products that are manufactured by third-party manufacturers and are perfectly labeled according to the brand of your company. One can easily select from a wide range of skincare products and can easily attach the logo of your brand. The brand can also customize packaging.

If you want to establish a small business, then white label skincare labeling is an ideal solution, allowing startups to source and sell products with ease.

All the businesses that are looking to expand their product offerings with efficiency in a quick way should opt for white label skincare.

Also, since the products are produced without any branding or logo of the company, it is great to use a white label manufacturer to sell the same product to many companies.

Private label products

Private label skin care products are the products that a company produces to sell under its brand name. The company has to get products manufactured by an external private label manufacturer, but it controls the specifications, quality standards, and so on.

Main differences between the two are:

White label products are mass-produced and sold to multiple retailers. On the other hand, private label products are made for a single retailer only.

When we talk about the white label products, the manufacturer dictates small variations that can be made with white labeling. On the other hand, private label products had full control over the design and specifications.

Private label skin care products provide more chances of customization, which makes them perfect for creating a specific brand message.

Private label manufacturing takes a longer time, which can be more expensive. On the other hand, white label products can be manufactured on short notice.

How to select between private labeling and white labeling?

Determine your budget

White labeling is the right path for you if you dont have an R&D budget. Then you can dedicate a good budget to branding, marketing, and distribution because you are not investing your money in designing a product.

Know your time constraints.

If you want something very quick and speedy, then you can consider getting white label products because they are much faster. On the other hand, if you have time for R&D, then you can invest in luxury private-label skin care products.

Validate demand

White label products are tried and true. On the other hand, if you introduce a private label product, then it comes with a huge risk because of the high customization required.
By considering these factors, you can easily select between white label and private-label skin care manufacturers.