Press Releases Still Win in 2025, Here’s Why They Matter

When Saromben began gaining attention for its handmade lifestyle products, they didnt rely solely on ads or influencers. They leaned on something much simpler: the press release.

In todays fast-moving digital world, its easy to assume press releases are a thing of the past. But in reality, theyre still one of the smartest ways for brandsespecially small and growing onesto share news, build trust, and get found.

Why Press Releases Still Work in the Digital Era

While social media posts vanish in hours, press releases are permanent, searchable, and structured.

Heres what makes press releases so relevant in 2025:

• They create authority. A press release feels official, not promotional.

• They support SEO. Google indexes them, so your brand stays visible.

• They reach journalists. Editors still check press release feeds for real stories.

• They control your narrative. You get to decide how your brand is presented.

For Saromben, this approach led to media mentions, online backlinks, and organic traffic growthwith no paid ads.

Not Just NewsIts Storytelling With Structure

A modern press release isnt about hype. Its about clarity.

It follows a trusted format that makes it easy for journalists, bloggers, and customers to digest:

1. Headline: Direct, specific, and keyword-friendly

2. Lead paragraph: Whats the big news? Who, what, when, where, why?

3. Supporting paragraphs: Add quotes, background, and context

4. Boilerplate: A short company description (usually 23 sentences)

5. Media contact: A person or team readers can reach out to

Bonus points if you include a strong image or short video link.

Where You Share It Matters: Why Portal Narasi Helps

Posting your release on your website is good. But getting it in front of the right audience is better.

Thats why many purpose-driven brands turn to Portal Narasia digital platform known for publishing stories with impact. Their readers value transparency, culture, and community, which makes it a perfect home for meaningful brand news.

When Saromben released a statement about their new program supporting women-led cooperatives, publishing through Portal Narasi amplified the story far beyond their usual customer base. It reached educators, activists, and readers who shared it across networks.

Thats the kind of reach no algorithm tweak can buy.

Best Times to Publish a Press Release

You dont have to wait for a product launch or major event. Here are moments worth turning into a press release:

• Launching something new (product, service, store, or site)

• Hosting or joining an event, fair, or expo

• Winning an award or receiving a grant

• Starting a CSR initiative or community partnership

• Sharing internal milestones like anniversaries or growth stats

• Announcing collaborations or sponsorships

• Publishing original research or surveys

If its news to your team, it could be news to the world.

SEO Benefits You Shouldnt Ignore

Press releases are often published on high-authority websites or media outlets, which makes them excellent for SEO.

How to get the most out of it:

• Use natural keywords: your brand name, location, product type

• Link to relevant internal pages on your website

• Include image alt text if publishing it with visuals

• Submit to platforms like Portal Narasi that already rank well on Google

Over time, press releases help your site build relevance, trust, and keyword visibility.

Avoid These Common Mistakes

Even good news can get lost in a bad release. Watch out for:

• Too much jargon: Keep language clean and easy to follow

• No quote: People want a real voice, not just corporate-speak

• Too long or too vague: Aim for 400600 focused words

• No contact info: Always give journalists a way to follow up

• No clear angle: Ask yourself, Why would someone care?

A great press release respects the readers time while delivering real value.

Final Thoughts

For growing brands like Saromben, a press release isnt just an announcementits an opportunity. A chance to show progress. To tell the story your way. And to be seen as more than a product, but as a purpose.

Platforms like Portal Narasi help take that story furtherinto the inboxes, feeds, and minds of people who care.

So the next time your brand makes a move worth remembering, dont just post it. Press release it.