Press Releases Still Win in 2025, Here’s Why They Matter

When Saromben began gaining attention for its handmade lifestyle products, they didn’t rely solely on ads or influencers. They leaned on something much simpler: the press release.

In today’s fast-moving digital world, it’s easy to assume press releases are a thing of the past. But in reality, they’re still one of the smartest ways for brands—especially small and growing ones—to share news, build trust, and get found.

Why Press Releases Still Work in the Digital Era

While social media posts vanish in hours, press releases are permanent, searchable, and structured.

Here’s what makes press releases so relevant in 2025:

• They create authority. A press release feels official, not promotional.

• They support SEO. Google indexes them, so your brand stays visible.

• They reach journalists. Editors still check press release feeds for real stories.

• They control your narrative. You get to decide how your brand is presented.

For Saromben, this approach led to media mentions, online backlinks, and organic traffic growth—with no paid ads.

Not Just News—It’s Storytelling With Structure

A modern press release isn’t about hype. It’s about clarity.

It follows a trusted format that makes it easy for journalists, bloggers, and customers to digest:

1. Headline: Direct, specific, and keyword-friendly

2. Lead paragraph: What’s the big news? Who, what, when, where, why?

3. Supporting paragraphs: Add quotes, background, and context

4. Boilerplate: A short company description (usually 2–3 sentences)

5. Media contact: A person or team readers can reach out to

Bonus points if you include a strong image or short video link.

Where You Share It Matters: Why Portal Narasi Helps

Posting your release on your website is good. But getting it in front of the right audience is better.

That’s why many purpose-driven brands turn to Portal Narasi a digital platform known for publishing stories with impact. Their readers value transparency, culture, and community, which makes it a perfect home for meaningful brand news.

When Saromben released a statement about their new program supporting women-led cooperatives, publishing through Portal Narasi amplified the story far beyond their usual customer base. It reached educators, activists, and readers who shared it across networks.

That’s the kind of reach no algorithm tweak can buy.

Best Times to Publish a Press Release

You don’t have to wait for a product launch or major event. Here are moments worth turning into a press release:

• Launching something new (product, service, store, or site)

• Hosting or joining an event, fair, or expo

• Winning an award or receiving a grant

• Starting a CSR initiative or community partnership

• Sharing internal milestones like anniversaries or growth stats

• Announcing collaborations or sponsorships

• Publishing original research or surveys

If it’s news to your team, it could be news to the world.

SEO Benefits You Shouldn’t Ignore

Press releases are often published on high-authority websites or media outlets, which makes them excellent for SEO.

How to get the most out of it:

• Use natural keywords: your brand name, location, product type

• Link to relevant internal pages on your website

• Include image alt text if publishing it with visuals

• Submit to platforms like Portal Narasi that already rank well on Google

Over time, press releases help your site build relevance, trust, and keyword visibility.

Avoid These Common Mistakes

Even good news can get lost in a bad release. Watch out for:

• Too much jargon: Keep language clean and easy to follow

• No quote: People want a real voice, not just corporate-speak

• Too long or too vague: Aim for 400–600 focused words

• No contact info: Always give journalists a way to follow up

• No clear angle: Ask yourself, “Why would someone care?”

A great press release respects the reader’s time while delivering real value.

Final Thoughts

For growing brands like Saromben, a press release isn’t just an announcement—it’s an opportunity. A chance to show progress. To tell the story your way. And to be seen as more than a product, but as a purpose.

Platforms like Portal Narasi help take that story further—into the inboxes, feeds, and minds of people who care.

So the next time your brand makes a move worth remembering, don’t just post it. Press release it.